Women Entrepreneurs

All businesses begin with a spark, an idea that something has the potential to become greater.…

Entrepreneurship is a personal journey. Where the journey starts and where it ends is different from one entrepreneur to the next. The path is never the same. Our goals are never the same. Our motivation is never the same. Our fuel, never the same. While the journey for everyone is different, every entrepreneur faces moments of truth. Moments of doubt, frustration, elation and celebration. For each of us, there are moments forever imprinted in our hearts and minds: the day we took a leap, the day we registered our company, the day we landed our first client, the day we lost a deal. The day we considered giving up. The day we fell in love again with our idea.

You deserve…

  • a life and a business that nourishes every part of you.

  • to see your business as a source of energy that fuels, heals and inspires you.

  • to build around your values and seek alignment in the choices you make, to ask questions and be curious.

  • to build a business that honours where you are, embraces who you’ve been and who you’re yet to be.

  • to feel proud of your talents and uniqueness, to feel in control and confident.

  • the right to dream big and start small.

  • to quit if you need to.

  • the chance to start over if you need to.

  • the right to show up on your own terms.

expertise + advice

Marketing and Strategy: A former marketing executive, Shannon knows the importance of building a brand and a company your customers connect with. She has led award-winning marketing campaigns and strategies for small and medium-sized businesses.

Banking and Finance: A former banker, Shannon has worked with hundreds of women entrepreneurs from across the country, helping them start and grow their businesses and access the funding and tools they need to succeed.

Start-up Support

  • Personal financial review - understanding your personal finances in business

  • Creating a business plan that meets your business
    and personal financial goals

  • Building a meaningful value proposition

  • Uncovering your money mindset

  • Understanding startup costs

  • Pricing your offering

  • Establishing start-up financial projections

  • Creating financing plans for starting your business

Growth & Expansion

  • Personal financial review

  • Business financial review

  • Business performance review

  • Managing your business’ finances

  • Managing business operations

  • Improving performance

  • Develop growth and expansion strategies

  • Financing plan for the growth of your business

“I want every woman entrepreneur to see her business as a source of energy that fuels and inspires. Someone one told me Entrepreneurship is Medicine. For me, that just stuck. It's not always easy and sometimes the path is unclear. But you never have to do it alone. Sometimes you just need that champion to help light the way. ”

— Shannon Pestun

What Women Entrepreneurs Are Saying . . .

  • “Shannon is someone I wish for every woman entrepreneur to have in her corner. She brings a brilliant mix of deep knowledge and expertise, along with a genuine passion for deep impact, all delivered with the utmost of integrity, kindness and care. Shannon’s desire to be a true champion for women means that those who work with her feel empowered to strive even further than they thought possible. Shannon is so generous with her community and with her time and energy. She’s a pillar for the Canadian community of women entrepreneurs and I will always jump at any opportunity I can to work with her.”

    Paulina Cameron, CPA, CA, CEO,The Forum

  • “Shannon has an incredible network of contacts that she connects and build bridges. She has provided me with invaluable advice regarding financial discipline and making smart banking decisions. She has always made me feel extremely valued, as she spent time getting to know my business and me personally. She has been a huge advocate and pioneer in advancing women’s entrepreneurship and ensuring women have access to capital and financial advice. As well, she has been paving the way at financial institutions in making sure they are aware of internal biases and how women are treated differently in business.”

    Brittney Ramsay, President, BRITT Land & Engagement

  • “I recommend women entrepreneurs to work with Shannon in any stage of their business. Not only does she have personal skills, education and knowledge when it comes to business, she also has a library of resources and connections at her fingertips to help fulfill your needs. She is the best coach, cheerleader you could have in your corner. Our paths have crossed in Women in business platforms and Indigenous business platforms; it never ceases to amaze me how informed Shannon is in these areas. If you are going to invest in a coach, you need one that is willing to dig deep and go the extra mile.”

    Tracy Persson, Owner,Cozy Intentions

Want to learn how to
work with me?